Coca-Cola[ edit ] Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters e. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups; they could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success.
Coke and Pepsi in Share this page: The case What When launched, Coca-Cola's two key ingredients were cocaine from the coca leaf and caffeine from the kola nut. Pepsi was named after the digestive enzyme pepsin used in the original recipe, which also included kola nuts, sugar and vanilla.
Both Pepsi and Coca-Cola recipes are now trade secrets. Coca-Cola famously changed its recipe in which prompted an outcry.
Starting in the late s, the two companies faced new challenges with a decline in the sale of fizzy drinks and health fears over sugary drinks.
Alternative products and strategies had to be considered. However, the company struggled and declared bankruptcy in and again in Pepsi still depended on the US for roughly half its total sales, but by the early s was focusing on emerging markets in Asia, the Middle East and Africa.
Without Coke, Pepsi would have a tough time being an original and lively competitor. The more successful they are, the sharper we have to be. Declining sales of carbonated soft drinks, decreasing cola sales, and the rapid emergence of non-carbonated drinks appeared to be changing the game in the cola wars.
However, observers were asking if this was a fundamental shift in the cola wars, or just another skirmish in their year rivalry.
Would it be possible to boost flagging sales? How could they compete in the growing non-carbonated market? The authors David B. Yoffie and Renee Kim David explains why he believes the case is so popular and offers some key insights into writing successful cases. It is an industry that is easy to understand, but complicated to analyse, which always works well in the classroom.
Understanding why this industry has been so profitable for so long makes it stand out. Seeing both sides I have written four versions of the case over the past 21 years: Pepsi in the s. Widely applicable lessons One of the most important lessons to be learnt from the Cola Wars case is that managers can have an impact on the structure of their industry and how they manage the competition with their biggest competitors.
This is an important insight for companies of all sizes and shapes. Writing a successful case The keys to writing a successful case are:The rivalry between Coca-Cola and Pepsi is legendary and for more than a century, they have been competing for the lion’s share of the world’s beverage market.
Starting in the late s, the two companies faced new challenges with a decline in the sale . In February the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.
Coca-Cola and Pepsi-Cola Case Study Essay.
India, a“sovereign, socialist, secular, democratic republic” (India ), has a nationalist and protectionstic political landscape with foreign-biased policies including “principle of indigenous availability” (Catero ) and “License Raj” (Nirmalya Kumar ).
Coke vs Pepsi case study solution on Cola Wars discusses about the market competition between the top most soda companies of coca cola and pepsi.
Pepsi and Coca Cola in India - a Case Study Essay Words Oct 2nd, 8 Pages The political environment in India proved to be very problematic for both . Coca-Cola believes they are practicing a democratic and laissez- faire style of leadership which are behavioral theory, through delegation and participation of employees.
Since the sales and marketing team are dependent on one another, the team management concept is applied.