The activity of studying the implications of theses transformations and adjusting the way that organizations reply to them is known as business strategy. This has the ability to affect both the primary line of the company because of corporation tax but also the ability and power of customers to spend with Nokia and its services, linked to income tax. For the present time UK interest rate is stagnates at a relatively low level of 0. This may be represents a huge chance for firms like Nokia which is able to borrow large amount of money to realize the ambition of Capital expansion.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Nokia Incorporation — Marketing Strategies Essay Sample Executive summary The Nokia corporation vision is to have a world where all people can be connected, and they have increased mobile subscriptions which they expect to hit 4 billion by end ofbut their strategy is not all about the convergence of internet and mobile technologies and growth, but also involve conducting business in a way beneficial to environment, people and communities, hence its aiming to responsibly do business and work to attain environmental sustainability.
Nokia held an innovation summit in Aprilto discuss accessibility and examine their future plans in the context of the US ageing populations, and also is attempting to understand accessibility challenges i. Nokia has also included several product characteristics for accessibility involving Nokia conversation which improves message tracking for consumers relying on text communication only, more options in hearing aids compatible devices, speech-to-text deeper in sub-menus, a talking alarm, a pre-installed font magnifier, clock for customers with vision impairment etc Beatty, Customers Nokia, being the world leader in mobility, has driven growth and transformation of the converging communications and internet industries, and they make wide range of brands i.
Through networking with Siemens the company offers services as well as communication equipments. The services and product development considers the environmental and social issues involving privacy concerns related with convergence of internet and mobile technology.
It sells majority of products through network operators, distributors, and Nokia branded stores owned and operated by retail partners, are the main customers together with small number of independent retailers sold to directly, while some sales are made through Nokia online to direct users, and the company is also creating a chain of Flagship Stores in the premier shopping locations over the world which would offer Nokia services and products with highly-trained staff, in an interactive and fashionable environment like in Shanghai, China.
This has resulted in high levels of consumer satisfaction Assail, The cultural factors This category is sub-divided into three sub factors entailing the social class, culture, and the sub-culture.
Every society and group has a culture, and these cultural influences the customers, behavior in purchasing Nokia products and they vary from nation to nation. The sub-cultures refer to the people with shared value systems that are based on common beliefs and life situations and experiences and each and every culture contains smaller sub-cultures and includes religions, nationalities, geographic regions, racial groups, and these make up important market segments that allow markers to design products according to available segments.
Some of these membership groups are primary groups that include friends, family, coworkers and neighbors while some are secondary groups, with less regular interactions and more formalization. They include corporations like trade unions, professional associations, religious groups etc.
The status and roles refer to the many clubs, organizations, groups and families that a person belongs. It also refer to the position of an individual in groups hence they define his status and roles, for instance, an individual may play role as husband in family while in company he plays managerial roles hence it consist of activities that people are expected to undertake according to those people surrounding them Alba, Personal Factors These factors include age and life-cycle stages, economic situations, occupations, self-concept and personality, life styles etc.
The life cycle and age stages entail people changing the services and products they purchase over their lifetimes, including tastes in clothes, foods, furniture, recreation etc and are often associated with age. Purchasing is also influenced by the life cycle stage of the family. The economic situation of an individual would also affect the choice of products.
Finally, the psychological factors include factors of buyer perception, motivation, learning, attitudes and beliefs.
Nokia incorporation needs to place importance in customer relationship management, retention, customization, personalization and one-on-one marketing. The social functions are grouped into welfare and social choice functions.
The social functions specifications include the neutrality, decisiveness, anonymity, and unanimity, and monotonocity, strong and weak Pareto optimality, homogeneity. The primary feature of social functions is the recognition of the interactive impact of options and developing logical connection with the ranks hence marketing would provide services for purpose of customer satisfaction, thus incorporations should consider productive systems at production level to end of the cycle Kioumarsi, This is a realistic target that which can be achieved by performing of carrying out these marketing strategies.
Sales of Nokia is EUR billions, down % .
This is a realistic target that which can be achieved by performing of carrying out these marketing strategies. Sales of Nokia is EUR billions, down % . The pricing strategies used by Nokia vary from situation to situation and from product to product. For cutting-edge technological products that are newly designed by the company R&D, the company use first the skimming marketing strategy, and then decrease the price. If the discussed strategies and tactics are successfully carried out, Nokia and the INDUCTECO series Mobile Phone, will hold the top spot in the mobile market for years to come. When this market starts to decline, Nokia will have the technology ready for the next big wave of high tech mobile phones.
Published: Fri, 21 Jul In this project I have covered various topics of marketing which are strategic planning, strategic planning process, the domestic strategic planning while the international strategic planning and also the difference among them. The marketing strategies will seek to first create customers awareness about the offered products and services and then develop the customer base, The message which is communicating by The Nokia is that “connecting people” means a product which have same preference in all and helps people to connect with each other or the features of the concern product This message can be communicating by website, .
This essay set up to evaluate and studding the strategy position of Nokia company and also to finding out how the new technology has impact on its strategy position. Essays & Papers Marketing Strategy for Nokia - Paper Example Marketing Strategy for Nokia Communication plays a very important role in our life - Marketing Strategy for Nokia introduction.
Nokia's current promotional strategy is working very well as they are able to "talk to" a large number of consumers in different markets rather then the niche markets the old promotional 5/5(32).